The Basic Marketing Launch Plan For Small Businesses – Launch Your Business in a Week

Below is a day by day plan to get your business off the ground. The below is focused on marketing and targeting.

Day 1 – Define your niche marketing.

These days everything is overly saturated and if something is intended for “everyone” it is actually for no one. You need a need for a specialization to stand out and let consumers know your product is for them. Defining a niche also helps define your brand messaging, ad targeting efforts, and helps highlight your area of expertise.

Day 2 – Build Your Website

These days finding a web designer that takes weeks or even months to build your website is a thing of the past. Websites like wix.com, wordpress, and shopify make this task quite easy taking only few clicks of a button and few cups of coffee.

Day 3 – Select Your E-Newsletter Company and Offer a Freebie

There are quite a number of e-newsletter companies that offer amazing services. Mail chimp and Drip both offers a free option (based on your number of subscribers) they are both excellent options when you are just getting started and both offer easy wordpress integration. If you setup an auto-responder you can take your customers on the same journey regardless of when they are signing up. Pre-writing your emails 1-2 years in advance so you can set it and forget it. Email marketing has become an art. Read more in-depth here. {insert link}

Day 4 – Offer a Freebie

Decide what you to give away. Deciding what to give away can be tricky. You want to the headline to be catchy and the content to be satisfying but leave them wanting more. A good mix is evergreen content, that invigorates emotions. Four go to’s for emotional triggers are curiosity, fear, pain and gain. The headline of course is your hook so make it stand out. Here are some tips on creating headlines {Insert Link}

Day 5 – Start a Blog

This will greatly help with your SEO goals. Google loves fresh content and this greatly helps your ranking. Keep your keywords in your title and the first paragraph of your blog post. Remember people remember stories and not facts.

2. Drop marketing campaign. Personality and competence. Write with one person in mind. Auto responder. Pre write 1-2 years worth of messaging.
3. Spend day 5 adding advertisements. PPC ads. Bing Facebook and linked in. Google ad. Keywords. Heya would they choose to search for. Keep ad concise.
4. Avoid scheduling posts during a heavy news day

Keep in mind that people tend to forget facts but remember stories.

Google loves fresh content. So a blog is necessary.  Keywords in title and first paragraph of your posts debunk widely believed myths. True stores and testimonials