9 Strategies To Get More Instagram Likes
9 Strategies that Can Get You More Instagram Likes
With 80 million posts a day, its becoming harder and harder to stand out from the crowd on Instagram. So, how can you get more likes on Instagram? Follow the below checklist before posting on Instagram and get more love!
1. Would this be better as a story?
We all see so many images that would make better stories than posts on a feed. If it doesn’t work with your theme or is a low-quality image/video post it to your story. If you have over 10,000 followers, you also want to consider if you have content on your site that you can feature a swipe up link to it for more clicks. So, before you go ahead, and post weigh out both options.
2. Do you use more than one image?
By adding more than one image, it provides another opportunity to allow followers to engage with your post.
3. Add A Location
According to Simply Measured, Instagram posts that feature a location see a 50% higher engagement rate. So even if you don’t want to reveal the location of where you took your photo, entering your city will still give you more impressions.
4. Edit your photos
It can take less than 5 minutes to give your image a squeaky-clean look. VSCO is my personal favorite, the mobile version of Lightroom is a great option as well. There are probably well over a 100 photo editing apps out there so just play around as see what you like and which one suits your brand. Having beautiful images is key to getting more Instagram likes.
5. Does your caption attract your ideal followers?
Your caption is almost as important as your image. With 80 million posts a day on Instagram you need to stand out. A great picture can take you a long way, but the way to people hitting the follow button is your caption. You want to attract your ideal followers and you may end up capturing people outside your ideal. The moment I realized this is when I was looking at a make-up influencer, @jaclynhill. I was watching one of her YouTube videos and I checked her out on Instagram. When I first looked at her feed, I didn’t want to follow as I could see her style and aesthetic wasn’t for me. Then I noticed this one post that stuck out like a sore thumb.
I would always imagine Jaclyn Hill to have a perfect life. So, to see this post and realize I was completely wrong immediately grabbed me and I’ve been following her ever since. By sharing her story to her followers shows vulnerability and creates trust. I am not saying every post should be about your story, but it should go with your brand. If your brand is a young quirky brand then your messaging should match. If you’re a mommy blogger then your posts should be more long form. Your followers want to know you, so let them in!
6. Does your post elicit emotion?
We are all so tired of seeing the same stock photo flat-lay with random items lying around. I don’t know about you, but I feel nothing when I see this. You want to make your followers feel something. Whether it’s to make them smile, laugh, cry or learn something new. You are more likely to like, tag friends and comment when you feel connected with a post. Example if you’re a mommy blogger why not share common mom pain points? Like the solution to get your kids to be on time, or to eat vegetables? Followers are more likely to tag their friends to share your solution, bam! More followers that you didn’t have to any work for.
7. Hashtag research
It’s no secret that one of the most important factors of how well your images perform is the hashtags you use. The idea is to use a mix of your own brand hashtags, relevant image hashtags, and hashtags that attract your ideal follower. When selecting hashtags go for a mix of medium to low competition. Example if you use the hashtag #love (1.5 billion images) chances are your image will fall down the feed in seconds. Using a good hashtag strategy is key in getting more Instagram likes. Check out my post about Instagram Mistakes on more details about hashtag strategy.
8. The right time to post?
Your image is ready, and the caption is killer. You can’t wait to see how it performs but wait! Use the below time and day strategy and make sure your best content is going out at the best time. The below is pulled from Neil Patel’s website and the info is from 20 studies. So, check it out but remember that for your brand it might be different. You have to test, test and then retest.
When possible add a call to action. Some examples are – double tap if you agree, comment below if this worked for you, or tag a friend. You don’t want to make it too spammy and obvious. A gentle way of sliding in a CTR is in long-form posts.
In conclusion, your caption and image are representing you (or your brand), and it takes time to create content. So, you always want to make sure your content can go as far as possible. If you have any have any other suggestions or have tried any of the above leave a comment and let me know!