I love looking at billboards, watching commercials, seeing what ads pop up in my social feeds. I have an addiction to breaking down emotional cues advertisers use to make consumers buy. So, I take course after course. Read book after book (well listen to audio books.. hey I have a long commute!). I want to know what makes consumers buy one brand and not another. Could it be the packaging? The price? The message? Of course, I am learning it is all those things and more. Join me on my journey while I uncover the why’s and what’s in marketing a brand.